Hybrid Space Ayako Horibe

Japanese mobile phones as Hybrid Space

I think Japanese mobile phones merge the physical and the digital in a social environment due to the fact that we can use internet via them everywhere in Japan.
I introduce one Japanese company; DoCoMo and its new functions of them.
According to Adriana de Souza e Silvia, many mobile devices are constantly connected to the Internet, as is the case of the i-mode standard in Japan ( DoCoMo) Users do not perceive physical and digital spaces……. According to Ragano(2002), i-mode develipers avoided promoting the new service as “the Internet” but instead offerd it as a feature that was part of any KEITAL ( the Japanese word for “cell phone” roughly “carried telephone”)…… Therefore, none of them “though of what they were doing as “using the Internet”.
i-mode phones have a special button for the user to access the start menu. There are more than 15,000 official sites and around 100,000 or more unofficial i-mode sites. i-mode has over 50 million customers in Japan and over 5 million in the rest of the world. In Japan, it has around 50% of market share.

Japanese mobile phone is like “butler”. These days it has many new functions.
If I have it in Japan, I don’t need to check the timetable of bus and train, to buy the ticket of the train, to have purse, and to have map. It makes convenience life and cut time remarkably.

(a) Personalized Information Delivery (we call it “i-concier”).
It is new service. It help many functions to do. I introduce 4 of them.
1. Automatically GPS
2. searching bus, train, airplane, walking routes
3. check the train situation and provide traffic report, weather information
4. provide informations about sales and coupons of shops
Onscreen characters deliver you up-to-date information.This service provides lifestyle support by turning your mobile phone into your very own personal butler. Automatically it check your current location at regular intervals. it offer you these in formations and propose best way to do for your current location and region, and more.

(b) "Wallet Mobile"
It is standard mobile payment system in Japan. Mobile phone has IC cards. This services include electronic money, identity card, loyalty card, fare collection of public transits (including railways, buses, and airplanes), or credit card.
When using train, users don’t need to buy ticket. Users can pass through ticket gates simply by holding their mobile phones over a scanner
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Another example, some people use mobile phone as a key of their house due to IC card. They can know who is in their room via internet.
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According to Adriana de Souza e Silvia, Hybrid spaces merge the physical and the digital in a social environment created by the mobility of users connected via mobile technology devices. The emergence of portable communication technologies has contributed to the possibility of being always connected to digital spaces, literally “carryin” the Internet wherever we go.
In Japan, we don’t have many staff and get convenience information due to having only mobile phone.

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