Rasmus Juhl Kallesoe Hybrid Space

Hybrid spaces

Rasmus Juhl Kallesøe

My example of a hybrid space is not one place marked by hybrid space; however it is an example of mobile technology that help create the hybrid space phenomenon and therefore makes hybrid spaces potentially occur anywhere and everywhere.
"Hybrid spaces merge the physical and the digital in a social environment created
by the mobility of users connected via mobile technology devices." (Adriana Silva "From Cyber to hybrid")
“Nike +” is a product created by Nike, more specifically the company’s subdivision “Nike running”. In my opinion, the mobile technology which supports “Nike +” mixes physical structures with digital, thus creating a new environment which qualifies as hybrid space.

The following is a link to an introduction of Nike’s product:
http://nikerunning.nike.com/nikeos/p/nikeplus/en_EMEA/

By placing a chip in your shoe while running you can transform your running into digital data. With the help of an IPod or IPhone you can upload and submit your running data to an online community called Nike running where it is shared, compared, and viewed by other runners. A user can submit his or hers data in various forms, for example a map.
A person’s physical experience (a run) has been made digital in the form of data, this means it is now an experience available for others as well. Whatever route or data you choose to submit to the community can be put to use by another person. This means that a person in china can perform an exact copy of a run made in Germany by another “Nike +” user by using his or her data. The physical space then becomes influenced by the data from another run creating a hybrid space run.

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